![]() Let’s take a look at some examples of specific-aimed snippets and how they are displayed on a SERP. So, it is important to know what you can do with this feature so you plan your posts and pages accordingly. The kind of rich snippet you get depends on the type of content it refers to. With time, with more and more rich snippets, you can build a solid presence on SERP based on the keywords that are relevant for your business.įor a Digital Marketing plan, it is the best place to be: getting organic traffic with low investment and diversifying your lead-generating channels. The extra information is available right there before anyone else, so the Google page itself becomes a place to consume your content. So, even if not all users are clicking on your rich snippets, the more you have of them the more it shows up on the top of different result pages. If that image sticks, your content is chosen more often among other results and a virtuous cycle begins. When a company is consistently presented as useful and relevant for the public’s queries, it slowly becomes recognized as a brand that customers can trust. ![]() There is no way to be more direct than this.īut what does this effort do to improve your visibility on SERPs on a grander scale? What about your Digital Marketing strategy? ![]() When a page has a rich snippet, it gets more organic traffic. The strategic effect of rich snippets on SEO With that assurance, it will always be the preferred choice for their first click. What a rich snippet does is build trust and guarantee that your content has what the user needs. That is not even close to the truth - at least in most cases. They think giving up information on the results page will stop the user from visiting the website. It is important to have that in mind because some Chief Marketing Officers (CMOs) have an incorrect understanding of what a rich or a featured snippet can do. What a rich snippet provides is the extra data necessary to decide if that link will provide them what they need - without having to go back and forth down the SERP. When searching for something on Google, the user usually has a goal. They start with a question and want answers quickly. A rich snippet compared with a regular search result. Just that fact alone is enough to grab the user’s attention and make your content stand out. When your page is featured with a rich snippet, it displays more info than your average search result. The direct effect of rich snippets on SEO Rich snippets help SEO both from a more direct approach - boosting page visibility - and for the greater role of building authority and making your brand well-known. It is what studies show regularly, pointing to overall growth in most kinds of content.īut let’s try to understand this importance a little better. It isn’t hard to imagine that having your webpage featured with rich snippets results in consistent gains for organic traffic. It’s an effort to plan and create blog posts, articles, and even product pages with a specific goal in mind.īut we will talk more about it later. That is why getting rich snippets is a marriage between good content and good structure. It can be a movie review score, the time it takes to do a recipe, or a photo of the product you are talking about. To do that, Google pulls from the page’s HTML the structured data it considers useful for a better overview of its content. In the image below, for example, you can see the rating of the restaurant, as well as the price range for the dishes. The rich snippet is one of those special results with additional data displayed. They realized that to ease the user’s effort to find the information they want, it was necessary to give more context to the SERPs - and so, organizing it in a way that is more accessible, intuitive, and objective.įor Google, this led to snippets: results that are displayed first when the user searches for something, giving special information like direct answers and definitions, and showing images and other extra content. That changed with time when these companies invested more in user experience. The amount of information, layout, and the number of words were all equal for every result. When Google and other search engines started automating indexation, there was a more even approach to how results were displayed.īasically, the most useful and relevant links would appear first, but the order was the only ranking factor.
0 Comments
Leave a Reply. |